ACCESS CONTROL
Advertiser access
Advertiser approval, category, territory, delivery method, and account readiness are checked before allocation.
SPEARPOINT X
Advertiser allocation with source, eligibility, and delivery controls.
SpearPoint X plans volume, filters publisher supply, verifies enquiries, routes to approved advertisers, and keeps delivery and dispute decisions reviewable.
SPEARPOINT X / ROUTING ENGINE
Allocation controls tied to fit and delivery readiness.
Spear can trace why a route exists: category fit, capacity, delivery readiness, and handoff quality stay tied to the decision.
WHAT SPEARPOINT X CONTROLS
Allocation only works when access, supply, routing, and records are controlled together.
SpearPoint X connects access review, source quality, routing rules, delivery records, and dispute controls before advertiser allocation begins.
PUBLISHER SOURCE
Publisher source control
Publisher supply is evaluated for source quality, consent, category fit, duplicate risk, and traceability.
ENQUIRY VERIFICATION
Enquiry verification
Contact validity, category inputs, consent state, and delivery readiness are checked as routing is evaluated.
PERFORMANCE ALLOCATION
Performance-weighted allocation
Performance can improve allocation priority while fit, capacity, and market coverage remain active controls.
DELIVERY RECORDS
Delivery records
Delivered records can include timestamp, destination, route context, state, and retry information where applicable.
DISPUTE CONTROL
Dispute control
Returns, credits, invalid-record claims, and resolution states stay tied to the original delivery record.
ALLOCATION FLOW
The route is controlled before, during, and after delivery.
A publisher source enters a category path, the record is verified, eligible advertisers are filtered, and performance signals adjust allocation priority after the handoff.
01Source
Acquisition
Publisher source enters a category path with source context attached.
02Gate
Qualification
Category inputs, consent state, and unsupported scenarios are checked.
03Verify
Verification
Contact validity, duplicate risk, and delivery readiness are reviewed.
04Match
Routing
Eligible advertisers are filtered by category, geography, capacity, and delivery state.
05Record
Delivery
The enquiry routes to an eligible current fit and writes a timestamped record.
06Control
Dispute Control
Outcome feedback and dispute state update future allocation priority.
Allocation signal
Volume is planned. Routing is earned.
Performance improves allocation priority, but routing is not winner-takes-all. Category fit, geography, capacity, delivery state, and account controls keep the channel balanced.
SPEARPOINT X / ROUTING MATRIX
Advertiser priority matrix
Buyer operating view
AdvertiserFitCapacityPriorityOutcome
Advertiser ARoute
FitMortgage / AU EastCapacityReadyPriorityHigh
Advertiser AMortgage / AU EastReadyHighRoute
Advertiser BReview
FitMortgage / AU SouthCapacityOpenPriorityStandard
Advertiser BMortgage / AU SouthOpenStandardReview
Advertiser CHold
FitFinance / AU WestCapacityLimitedPriorityHold
Advertiser CFinance / AU WestLimitedHoldHold
Advertiser DSuppress
FitInsurance / AU NorthCapacityClosedPrioritySuppressed
Advertiser DInsurance / AU NorthClosedSuppressedSuppress
Performance improves priority. It does not create winner-takes-all routing.
PLATFORM CONTROL VIEWS
Route controls stay reviewable inside SpearPoint X.
Queue state, priority, publisher quality, delivery records, and dispute posture stay visible before follow-up begins.
SPEARPOINT X / ALLOCATION VIEW
Allocation control view
Buyer operating view
Lead ID SX-1048
MortgageVerification clear
Lead ID SX-1051
FinanceReview source
Lead ID SX-1057
InsuranceHold for fit
Lead ID SX-1062
MortgageDelivery ready
Lead ID SX-1048MortgageVerification clear
Lead ID SX-1051FinanceReview source
Lead ID SX-1057InsuranceHold for fit
Lead ID SX-1062MortgageDelivery ready
Queue, priority, delivery, and dispute state stay visible before follow-up begins.
SPEARPOINT X / PRIORITY
Advertiser priority matrix
Buyer operating view
AdvertiserFitCapacityPriorityOutcome
Advertiser ARoute
FitMortgage / AU EastCapacityReadyPriorityHigh
Advertiser AMortgage / AU EastReadyHighRoute
Advertiser BReview
FitMortgage / AU SouthCapacityOpenPriorityStandard
Advertiser BMortgage / AU SouthOpenStandardReview
Advertiser CHold
FitFinance / AU WestCapacityLimitedPriorityHold
Advertiser CFinance / AU WestLimitedHoldHold
Advertiser DSuppress
FitInsurance / AU NorthCapacityClosedPrioritySuppressed
Advertiser DInsurance / AU NorthClosedSuppressedSuppress
Queue, priority, delivery, and dispute state stay visible before follow-up begins.
SPEARPOINT X / PUBLISHER QUALITY
Publisher quality strip
Buyer operating view
Source
Publisher A
Clear
Consent
Captured
Clear
Duplicate risk
Low
Monitor
Traceability
Attached
Clear
Queue, priority, delivery, and dispute state stay visible before follow-up begins.
SPEARPOINT X / DELIVERY RECORDS
Delivery and dispute records
Buyer operating view
09:42:05
Route ID RT-4821Destination ready
09:42:07
Delivery sentTimestamp logged
09:42:11
Retry postureNo retry needed
09:43:18
Review stateControl active
09:42:05Route ID RT-4821Destination ready
09:42:07Delivery sentTimestamp logged
09:42:11Retry postureNo retry needed
09:43:18Review stateControl active
Queue, priority, delivery, and dispute state stay visible before follow-up begins.
ACCESS REVIEW
Request a platform walkthrough before planning volume.
Review advertiser readiness, publisher source fit, delivery controls, dispute rules, and routing logic in one platform walkthrough.