Planned volume
Volume is planned by industry, market, capacity, delivery path, and account readiness.
FOR ADVERTISERS
Planned volume for advertisers that can protect the consumer handoff.
Approved advertisers receive controlled allocation through SpearPoint X. Category fit, territory, capacity, delivery readiness, and performance signals affect allocation priority.
ADVERTISER READINESS
- Response capacity by team, branch, or location
- CRM and delivery path ready before launch
- Compliance constraints understood up front
- Feedback data returned to improve allocation priority
NOT A FIT YET
- No owner for first response after delivery
- No CRM or documented intake path
- No capacity to work planned volume
- No feedback data returned to Spear
ALLOCATION ACCESS
What approved advertisers receive.
Spear allocates volume based on fit, capacity, delivery readiness, and returned performance data. Strong response performance can improve allocation priority while routing remains balanced by market, category, and capacity.
Controlled allocation
Approved demand is released through SpearPoint X with category fit, delivery readiness, and account controls in view.
Performance-weighted routing
Performance improves allocation priority. Routing remains balanced by fit, territory, capacity, and delivery state.
Delivery records
Each delivered enquiry carries route context, timestamped state, and a record that supports review.
CALL PREP
Bring the operating facts.
The fastest calls are specific. Spear needs to understand demand type, coverage, delivery path, and whether your team can protect the handoff.
- Categories and markets wanted
- Current intake and CRM path
- Response-time expectations
- Capacity by team, branch, or location
- Feedback data available to return to Spear
PRIORITY MODEL
Allocation priority reflects response performance, feedback quality, delivery readiness, fit, capacity, and account controls. It does not guarantee exclusive access.
ADVERTISER CALL
If your team can work the volume, talk to Spear.
Share your markets, intake model, capacity, and delivery path. Spear will review whether controlled allocation makes sense.