Legal intake demandLegal

Legal demand needs jurisdiction and intake discipline.

Spear routes legal inquiries only when matter type, jurisdiction, consumer context, buyer fit, delivery path, and intake criteria are defined.

Legal programs are reviewed by matter type, jurisdiction, advertising rules, intake criteria, and exclusion rules before Spear accepts volume.

SPEARPOINT X / LEGAL REVIEW

Queue, route, review, and audit state stay visible before sales time is spent.

Illustrative

Allocation matrix

CategoryLegalReviewed
JurisdictionCapturedLogged
CriteriaDefinedChecked
Delivery stateQueuedTracked

Jurisdiction fit

01

Matter criteria

02

Intake route

03

Dispute record

04

ADVERTISER FIT

Allocation works only when buyer requirements match the category risk.

Firms, networks, or intake teams with clear jurisdiction coverage, defined matter criteria, and documented response coverage.

Advertiser fit

  • Firms, networks, or intake teams with clear jurisdiction coverage
  • Defined matter criteria and exclusion rules
  • Documented intake and response coverage
  • Readiness for advertising and compliance review
  • Ability to return status and quality feedback

Intent signals

  • Category-specific acquisition path
  • Consent and contact permission
  • Jurisdiction capture
  • Matter-type triage

Qualification fields

  • Legal category
  • Jurisdiction
  • Matter criteria
  • Intake route
  • Unsupported-scenario rules

CONTROL MODEL

Category controls are set before volume is routed.

Before routing volume, Spear defines qualification rules, buyer eligibility, delivery path, dispute process, and approved claim language.

SPEARPOINT X / CATEGORY CONTROL

Queue, route, review, and audit state stay visible before sales time is spent.

Illustrative

Allocation matrix

CategoryLegalReviewed
JurisdictionCapturedLogged
CriteriaDefinedChecked
Delivery stateQueuedTracked

Jurisdiction fit

01

Matter criteria

02

Intake route

03

Dispute record

04

Controls

  • Category-specific acquisition path
  • Jurisdiction capture
  • Matter-type triage
  • Unsupported-scenario suppression
  • Delivery record
  • Dispute control

Compliance notes

  • No legal advice language in acquisition copy
  • Attorney-client relationship language requires proper context
  • Public claims stay performance-neutral

Claim boundaries

  • No legal advice, attorney-client relationship, case outcome, settlement, or firm-performance claims in public acquisition copy
  • Sensitive matter detail stays out of public claims
  • Advertiser performance data is not used in public claims

ACCESS REVIEW

If your intake rules are documented, talk to Spear.

Review category fit, buyer capacity, compliance posture, territory, delivery method, and dispute rules before volume is allocated.

Discuss Legal DemandReview SpearPoint X