FOR PUBLISHERS
Publisher supply enters allocation only after source checks.
Spear works with publishers that can show intent, consent, source context, data quality, and category fit before allocation begins.
QUALITY GATES
- Clear consent language
- Source transparency
- Category intent
- Valid contact capture
- Territory and jurisdiction control
- Duplicate suppression
NOT OPEN ACCESS
- Resold enquiries without source control
- Unclear or bundled consent
- No source, funnel, or timestamp context
- No correction path when quality falls
SOURCE FIT
Publisher types Spear can work with.
Controlled supply requires more than traffic. Spear reviews source context, consent, delivery compatibility, and quality signals before scaling.
- Owned media and content publishers
- Performance publishers with traceable sources
- Comparison and quote funnels
- Category-specific form or call operators
- Finance, mortgage, insurance, legal, and auto sources with clear consent
- Partners that can pass metadata, suppress bad records, and support audits
PUBLISHER STANDARDS
Quality protects advertiser trust.
Better publisher quality creates more stable allocation opportunities. Weak or unclear supply may be throttled, corrected, or paused before it reaches advertisers.
- Clear consent language
- Source transparency
- Category intent
- Valid contact capture
- Territory and jurisdiction control
- Duplicate suppression
- Funnel context and metadata
- Willingness to correct supply that fails controls
CALL FLOW
- 01Source and industry overview
- 02Funnel and consent sample
- 03Delivery format and metadata check
- 04Controlled test
- 05Quality readout
- 06Scale, correct, or pause decision
PUBLISHER REVIEW
If your supply can pass controls, talk to Spear.
Bring source context, consent language, delivery format, metadata samples, and quality controls. Spear will map whether the supply belongs inside a controlled allocation path.