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Why Your "Beautiful" Ads Are Bleeding Your Marketing Budget (And Why Our "Ugly" Ones Generate 70-80% LTV Borrowers)

Why Your "Beautiful" Ads Are Bleeding Your Marketing Budget (And Why Our "Ugly" Ones Generate 70-80% LTV Borrowers)

Published on: 07/12/2025

Most mortgage and insurance firms waste thousands on "beautiful" ads that blend in. Learn why Rocket Mortgage runs "ugly" ads on purpose, and how GoldenPath Financial generates pre-qualified 70-80% LTV leads using the same strategy.

Lead Intelligence
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The "Cheap Lead" Trap: Why You’re Actually Paying $900 for a $2 Lead

The "Cheap Lead" Trap: Why You’re Actually Paying $900 for a $2 Lead

Published on: 23/11/2025

Stop dialing ghosts. Buying $2 leads looks efficient, but the math proves you're actually spending $900 to close zero deals. Learn why volume is a trap and how to achieve 65-80% connect rates.

Lead Intelligence
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