Nothing. The twelve questions take a few minutes, and your score is calculated on screen as soon as you finish — before any contact details are asked for. The 13-page report is delivered by email, so it needs your email address and one explicit tick: the report, a short follow-up series tied to your result, and occasional handoff-and-routing notes. The consent box is on the form and unticked until you choose it, and unsubscribe takes one click.
Lead Handoff Audit
Find the gaps between buying a lead and having a useful sales conversation.
Twelve questions, scored on screen the moment you finish — before any contact details. The emailed action plan is optional: what to fix first, and how to check each fix.
Question 1 of 120% answered
Which category do you buy, or plan to buy, leads in?
No call required. Your score is calculated before we ask for any contact details, and your answers are used for your report and the follow-up you opt into — never sold. Processor and privacy details are in our policy.
What you get
Your score
Six weighted dimensions from your own answers: speed, capacity, delivery, follow-up, feedback and compliance.
Your leak map
The lead journey drawn from your answers, with the weak links marked in amber.
Your first 24 hours
A touch-by-touch cadence with call, SMS and email scripts, adapted to your category.
Your 30-day fix plan
Fixes ranked by impact against effort, placed week by week, vendor-neutral.
How it works
- 01
Answer 12 questions
Category, market, budget, then the handoff itself.
- 02
See your score instantly
Weighted and deterministic, calculated from your answers only — shown before any contact details.
- 03
Choose whether you want the report
13 pages: leak map, scripts for your category, supplier questions, returns framework, 30-day plan. Sent to your email when you tick the consent box — the report, a short follow-up series tied to your result, and occasional handoff-and-routing notes.
Inside the report
Two pages from a complete 13-page report generated by the same engine, scored from the worked example this audit publishes. It is an illustrative sample, not a customer report — yours is drawn from your answers. Click either page to open the full PDF.
Sample leak map
An illustrative sample of the journey strip used in the report template. Your report maps your own journey and marks the weak links your answers reveal.
Who the audit is for
- Teams buying leads now, or planning to — in mortgage, finance, insurance, legal, auto and nearby categories
- Anyone accountable for what happens after a lead lands: first attempt, follow-up, outcomes
- Operators who want a number for the handoff, not an opinion
The audit scores the buyer side of the handoff — what happens after a lead arrives. Lead sellers and publishers have their own delivery and reporting controls.
Questions
Twelve questions — allow a few minutes. Your score appears the moment you answer question 12, before we ask for any contact details.
They are used to score your report and — only if you tick the consent box — to send it, along with the short follow-up series tied to your result and occasional handoff-and-routing notes. They are never sold. Your email and company are stored so we can deliver those and let you retake later; sending and storage run through the service providers named in our privacy policy. Phone permission is separate and optional — you can finish the audit without giving one. You can unsubscribe any time or ask for deletion.
No. The audit is self-service from the first question to the report landing in your inbox. Nothing in the flow asks you to book a call.
This audit scores the buyer side of the handoff: what happens after a lead arrives. Lead sellers and publishers already have their own delivery and reporting controls, so it is built for the teams on the receiving end.
Find where your leads leak before you buy more.
Score first, email after. No call required.
Start the audit — 12 questions, a few minutes